About Sweety

Sweety Diapers was launched in 2003 by Softex Indonesia and is the market leader in its category. 

Softex saw a need to improve the daily lives of families in Indonesia, so with continuous research and development, babies and their parents are now able to enjoy the multiple innovations that Sweety Diapers have brought.


Sweety's commitment to produce high quality products has made it a winner in Mom's Choice Brand for the Indonesian Market for consecutive years and is adding more awards to date.